- Ads on mobile billboards are free to consumers; you do not have to buy a magazine, cable television, pay a monthly cell phone bill or newspaper to see your advertisement.
- Mobile Billboards are noticed because of their changing messages, bright bold colors and creative graphics.
- Studies measured consumer awareness and sales between static billboards, billboards utilizing scrolling motion and lighting, and no billboards. 43% of the respondents recalled the static billboards over no billboards. However, 94% of the respondents recalled the scrolling lit billboard, but in addition, 80% recalled the specific advertisement. Of even greater importance, static billboards resulted in an increase of sales of 54%, but lit scrolling billboards resulted in an increase of sales of 107%!
- 71 % say digital billboards stand out better than online ads.
- People spend 70% of their time away from home.
- The average person spends 18 hours per week in their car.
- The average person spends 194 minutes a day in their car.
- Digital billboards ads are 382% more effective than television ads.
- Nearly 1 in 4 adults who viewed a billboard in the past month have visited that company’s website.
- 69% of travelers make purchase decisions outside of the home frequently.
- 97% of people who see a digital mobile billboard remember what it said.
- Mobile advertisements are noticed quicker and are more memorable.
- You can target your advertisements to the right people in the right place
- Adults 25-34 who live in 100k per year households are 24 percent more likely to notice outdoor advertising
- 85% of consumers think mobile ads are helpful.
- 32% of people who see a digital ad visit that establishment in the next week.
- Eye level visibility breaks through the clutter.
